WORK
ABOUT
CONTACT
01 / 023 — CLIENT VERTICAL · FOR ILLUMINA
02:48
HERO FILM · 8K R3D
PLAY
01 — TITLE
I L L U M I N A
ROLE
DIRECTION + CINEMATOGRAPHY
UNITS
VIENNA · SAN DIEGO
INDEX
01 / 023
02 — STATEMENT
A genomics company asked for a film about machines. We shot the people who read light for a living instead.
03 — BRIEF / APPROACH
THE BRIEF
Launch film for a sequencing platform — the kind of machine that usually gets lit like a refrigerator and scored like a car ad. Shot in the actual labs, with the actual people, on a schedule that respected running experiments.
THE APPROACH
The lab as a landscape: long lenses, available light augmented rather than replaced, machines heard before they are seen. Three movements — sample, signal, answer. Graded warm against the cliché of teal science.
05
SHOOT DAYS
8K
V-RAPTOR XE
02:48
HERO CUT
04 — PRODUCTION STILLS
ROLL 23
GAFFER’S VIEW — LAB 4
FR 0231
V-RAPTOR ON THE SLIDER
FR 0225
THE 300MM SHOT
FR 0207
SAMPLE HANDLING — MACRO
FR 0195
05 — CREDITS
DIRECTION + DP
KEVIN PHAM
PRODUCTION
MOREA GMBH · KEVIN PHAM LLC (US UNIT)
EDIT + GRADE
MOREA, VIENNA
CLIENT
ILLUMINA
NEXT
002 / 023
MIU MIU
CAMPAIGN — 35MM · PARIS · 2024
VIENNA, AUSTRIA / WORKING WORLDWIDE
DATENSCHUTZ
IMPRESSUM